Clients come in with a brief and some sense of a product in their mind. They share the rough idea, this is where I get to know the product, the target audience and the client’s business needs. A lot of brainstorming goes on till we come up with various possibilities for designing new functionalities or improving the existing ones. Doing extensive research on the product and design is also part of the package here.

If the user experience is intuitive and clear, it will ensure more end users. More users will guarantee that the product’s business does well. This step involves, improving or recreating the user experience by following user-centered methods. Which includes, defining the navigational structure, thoroughly reviewing user-flows, positioning of the contents, rethinking of the wizards, different interactions of the menus and modals etc.

After the wireframes are improved, I begin to build a specific style for the product. This includes selecting a color palette, creating text styles, making buttons, designing meaningful icons, defining standards to display information etc. All these decisions are made with the targeted audience and scale of the product in mind.

Once a design language has been established for the product I concentrate on creating a Design System for the whole product. I cannot emphasize enough on the importance of having a Design System that’s built on time. You can place all reusable components like colors, types, input fields, icons, buttons etc. in one place and for this I use Figma Library. It helps me manage the consistency and scale of the product easily, even if there’s multiple people on board.

After this, I spend some extra time to make a more detailed guide for developers. By this step, most of the things have been designed and the product has taken its final shape.